Is WP Engine Worth the Money?

For a coach just starting your practice, you may wonder if the cost of WP Engine is worth it.

Aren’t there cheaper alternatives? Yes, there absolutely are.

In this post I want to share five reasons why WP Engine is well worth the cost, even for a coach who’s just starting their business.

Five Reasons WP Engine Is Worth the Money

There are many reasons why I love to use WP Engine for hosting websites. Below are the top five reasons.

1) One-Click Staging Sites

One of my favorite things about using WP Engine to host websites is the ability to create an exact copy of a website with one click. These copies are called staging sites.

Staging sites allow you to test plugins, themes, and custom code privately so that your website visitors’ experience of your website isn’t negatively impacted.

For instance, you may want to change your home page to reflect how you’re handling the Covid-19 pandemic.

In some cases, making these types of changes to your live website is fine, but if you want a little privacy or if you know you want to play around a bit before the world sees it, a staging site is a great place to do that.

Testing in a private copy of your site means that once you confirm your changes look and work the way you want it to, you can copy them to your live site for your website visitors to see.

With WP Engine, deploying changes from your staging site to your live site is as easy as one click.

2) Daily Automated Backups

My second favorite thing about WP Engine are their daily automated backups.

Backups are super important for the health of your website.

WP Engine will create a backup of your live and staging websites every day and keep them for about thirty days.

When you log into your WP Engine dashboard, there’s an archive of all of your backups from the last thirty days.

From there, you can download any of your backups if you’d like to keep them just in case.

In addition to being able to download a backup point, you can also restore your website to a previous version.

Did you update a plugin and it broke your site? Not to worry. Just restore your site.

It’s also super easy to create a backup of your website before you do anything major to it, such as updating your plugins.

Just log into your dashboard, head to Backup Points, and click “Backup Now.”

3) CDN and SSL Certificates

Two perks of using WP Engine to host your website is they offer free CDN and SSL certificates.

A CDN (Content Delivery Network) is a service that takes your images, CSS, and JavaScript and disperses them to servers around the world.

In short, a CDN makes your website faster by allowing static assets (images, CSS, JavaScript) to be downloaded faster by your users.

CDN is included by default for all environments on Startup / Growth / Scale / Business+ hosting plans.

An SSL certificate enables your website visitors to connect to your site with HTTPS.

An SSL certificate adds a layer of security by encrypting the information your users submit on your website.

WP Engine’s interface makes setting these up relatively straightforward.

4) StudioPress Themes

WP Engine hosting plans now include the Genesis Framework and 36 themes.

If you’re just getting your site online, the Genesis Framework themes can be a great place to start.

For WordPress developers, there can be a bit of a learning curve to customizing them, so keep in mind some WordPress designer/developers may not want to work with it.

However, if all you want is an off-the-shelf professional and clean looking website, their themes are definitely worth checking out.

5) 24/7/365 Support

Lastly, and certainly not least, is their support.

Their support is available any time, day or night.

If you have any questions at all, hop on a chat and they’ll help you out.

WP Engine is more expensive than some of the other hosting companies out there, but I firmly believe that a good hosting company is worth paying for.

Your website’s hosting is like the foundation a house is built on – and you wouldn’t build a million dollar mansion on shaky land.

If you have questions about website hosting, get in touch.

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